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GTM orchestration · Copyable Skill

Clay GTM Orchestrator

Orchestrate event audiences, identity resolution, Salesforce campaigns, contact workflows, Slack delivery, and Audiences activation from natural-language requests while preserving cohort state between stages.

GGunner ParkClay

About this skill

Understand when to use it, what it returns, and how it runs before adding it to your workflow.

When to use it

Use Clay GTM Orchestrator for event activation, csv identity resolution and campaign orchestration when you need orchestrate event audiences, identity resolution, Salesforce campaigns, contact workflows, Slack delivery, and Audiences activation from natural-language requests while preserving cohort state between stages.

What it delivers

A structured result containing checkpoint tables, accounts, people, campaign, workload, and outcomes, activation results, salesforce, campaign membership, drafts, slack, and audiences outcomes, ready to review or use in the same coding-agent session.

Inputs

  • ICP, persona, and activation request
  • Event context or email CSV
  • Explicit authorization for mutations

Outputs

  • Checkpoint tables: Accounts, People, Campaign, Workload, and Outcomes
  • Activation results: Salesforce, campaign membership, drafts, Slack, and Audiences outcomes

SKILL.md preview

Structure and initial guardrails

Version 1
---
name: clay-orchestrate-gtm-play
description: >-
  Automatically orchestrate Clay GTM plays from natural-language requests. Use whenever a user asks to find signal-ranked Fortune 1000 accounts and CFOs, CISOs, or other personas for an event or summit; create a Salesforce campaign; enrich contacts; add campaign members; draft invitations; or push messages to Slack. Also use when a user uploads an email CSV and asks to de-anonymize or identify users, requests identity-resolution tables and findings, or follows up by asking to create an ad campaign, add the resolved people to an ad audience or AdSync, update Salesforce, or upsert people into Audiences. Preserve the preceding cohort across follow-up requests and execute the documented workflows automatically without requiring the user to name this skill.
---

# Clay GTM Orchestrator

Run the requested path in stages and preserve the cohort state between stages. Do not mix Clay search surfaces.

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The public preview shows the structure and initial guardrails. Member access reveals the complete canonical SKILL.md.

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How someone would use this

Paste a prompt like this into Claude Code, Cowork, or Codex after Clay and the required dependencies are connected.

“Find signal-ranked Fortune 1000 accounts and CFOs for our event, validate the people, create a new Salesforce campaign after I approve it, and preserve the cohort for follow-up activation.”

How the Skill runs

Select any node to inspect how inputs move through the workflow and become reviewable outputs

Clay GTM Orchestrator workflow

Inputs

Steps

Outputs

Connections required

Connect Clay and any approved integrations this workflow uses before running it

Clay connectorSalesforceSlackAudiences

Install Clay and run Clay GTM Orchestrator

Install Clay through the available connector or official plugin in Claude Code, Cowork, or Codex. This does not work in standard claude.ai or ChatGPT chat. Sign in once, copy this free SKILL.md, then run the supplied prompt.

Start with the install prompt

1Start here

Install Clay

Use the Clay connector when your coding agent offers one, or install the official Clay plugin in Claude Code, Cowork, or Codex.

2In your coding agent

Sign up or log in

Follow the official Clay link, create an account or log in, authorize access, then return when your coding agent confirms Clay is connected.

3Free to copy

Copy SKILL.md

Member access is required before the complete canonical SKILL.md can be revealed or copied.

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4Ready to run

Run Clay GTM Orchestrator

Copy the invocation prompt into the same coding-agent session and let Clay return the result.

Sign in, connect Clay, and copy SKILL.md to reveal the run prompt.

Discuss this skill

Ask implementation questions, share what worked, and help improve the next version.

Keep comments specific to the workflow. Do not post private data, credentials, email addresses, or phone numbers.

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