Tanvi Reddy
Product Marketing at Clay
Build listsLive
Icp Outbound Campaign
Build an outbound campaign from your ideal customer profile: interview you for the ICP (who
the buyer is, which companies, where, how many), turn it into a Clay people search you confirm
in plain words, widen in declared tiers only if the strict ICP cannot reach your target, strip
titles that match but never buy, keep a set number of leads per company, find verified work
emails, optionally enrich any extra data point you want to personalize on (recent posts,
company news, a funding round, anything Clay can find) using the best enrichment for it, save
the kept leads to Clay Audiences as their own segment, and draft a two-email (optionally three) Clay Sequencer
campaign around your offer. Use whenever someone asks: find leads in my ICP, build an outbound
campaign, get me 200 VPs of Sales with emails, find CISOs to email, build a prospect list and a
sequence, personalize outbound on recent funding or posts, or turn my ICP into a lead list. Do
NOT use it to score or tier a list you already have, to enrich an existing CRM export, to find
companies rather than people, to send or launch a campaign, or to write replies to people who
answered.
