Creators at Clay
Published Marketplace creators whose submitted company association is Clay.
Contributors
6 Creators
Sung Jo
SEO/AEO Lead at Clay
Davide Grieco
Head of Growth at Clay
Luca Prando
GTM Ops at Clay
Alex Lindahl
Creator in Residence at Clay
Lorcan O'Rourke
Solutions Engineer at Clay
Tanvi Reddy
Product Marketing at Clay
Skills from Clay
16 Skills
Sung Jo
SEO/AEO Lead at Clay
Find Work Email
Find and verify a person's work email address using Clay — from their name and company, or their LinkedIn URL. Use whenever someone asks: find someone's email, what is this person's work email, get a verified email for this contact, find the email address of a person at a company, or turn a short list of names into verified work emails. It screens the domain free first (MX check, disposable/trap-domain screen — dead domains cost nothing), runs Clay's provider waterfall (cascading sources, stopping at the first valid hit, so you only pay for what it finds) plus deliverability verification, switches to a recovery track on catch-all domains where validators lie, and ships only addresses that plausibly belong to the person — role addresses (info@, sales@) are rejected, catch-all and risky results are flagged, and every address names the source that produced it. Do NOT use it to check an address you already have (verify-email-deliverability), to bulk-clean an existing list or CRM (clean-email-list), to identify who a person is from an email you already have (reverse enrichment), or to source net-new prospects by persona (people search). It never guesses email patterns.
Sung Jo
SEO/AEO Lead at Clay
Build Prospect List
Build a validated prospect list with Clay from a target definition: an ICP (vertical + geography + size band) plus buyer personas → a deduped, suppression-aware list of companies and the right people at them, every row carrying its evidence. Use whenever someone asks: build me a prospect list, find 50 VPs of Sales at mid-market SaaS companies, get me target accounts and decision-makers in this metro, source companies matching our ICP and the buyers at each, or build a TAM + contact list from scratch. It runs both arms of the motion — company sourcing, then people at those companies — and validates every person (still employed, on-persona) before they make the list. Do NOT use it to find emails or phones for the list (find-work-email / find-work-phone take each row from here), to write outreach (that is a personalize-outbound play), to enrich signups you already have (enrich-signup-users), or to find one known person (find-linkedin-profile). It never pads a short list with off-ICP rows, states cost before any paid enrichment, and sends nothing anywhere.
Sung Jo
SEO/AEO Lead at Clay
Account Tiering Workflow
Stand up an always-on account-tiering workflow in Clay — a signal-triggered pipeline that fires per account as it enters an audience, enriches it, scores its fit for your product, tiers it, and writes the result back onto the record with no one in the loop. Use whenever someone asks: build me an account-tiering workflow, score accounts for fit as they enter a segment, tier my book automatically and write it back to the CRM, run fit scoring on a schedule, or set up an unattended account-scoring pipeline. It scores prospects and existing customers on DIFFERENT rubrics (net-new fit vs upgrade potential), and it separates fit from timing: a strong-fit account with no live signal is Tier 2, not Tier 1. It reads the account record and public enrichment, and it WRITES six scoring fields back onto the account. Do NOT use it to tier a static list you paste in once with nobody triggering it (that is a function-calling scorer, not a workflow), to route inbound leads or people, to audit whether a CRM's existing fields are accurate, or to monitor a single company for one signal. It never contacts anyone and never deletes a field.
Sung Jo
SEO/AEO Lead at Clay
Enrich Signup Users
Turn raw product signups — often just an email, frequently a personal one — into routed, evidence-backed leads using Clay: classify every email into a routing enum first, identify the person, resolve and dedupe the company, score ICP fit, and route each signup to sales, sales-review, self-serve, or disqualify. Use whenever someone asks: enrich our signups, who are these trial users, de-anonymize our PLG signups, turn free-tier emails into pipeline, which signups should sales call, or reverse-enrich people from a list of emails. Works from a CSV with nothing but an email column. Do NOT use it to find a known person's email (find-work-email), to check an address's deliverability (verify-email-deliverability), to bulk-clean a list with no routing intent (clean-email-list), or to source net-new prospects by persona (people search); it writes nothing to a CRM and triggers no sequences — acting on the route is the enrich-and-route-leads play. It never fabricates an identity and states cost before any batch spend.
Sung Jo
SEO/AEO Lead at Clay
Renewal Risk Radar
Watch the accounts whose renewal is coming up and surface the ones that got riskier this week, each with its evidence, as a ranked digest waiting for you on Monday rather than requested. Per account it re-derives three independent risk signals: whether the champion changed employer, whether headcount fell, and whether the company went quiet. Runs unattended weekly as a Clay workflow; reads your CRM and public signals, writes only its digest, and never writes a record or contacts a customer. Use whenever someone asks: which of my renewals are at risk, build me a weekly churn-risk digest, tell me which accounts got riskier this week before their renewal, watch my renewing accounts for warning signs, or send me a Monday at-risk-renewals report. Do NOT use it for alerting the moment any champion changes jobs across your whole base (track-champion-job-changes), for positive buying signals like funding or expansion on a prospect list (monitor-buying-signals), for measuring one company's headcount trend on its own (headcount-growth), for auditing whether your CRM fields are accurate (account-health-audit), or for scoring or tiering accounts by fit (account-tier-scoring).
Davide Grieco
Head of Growth at Clay
Source Candidates
Turn a hiring conversation into a scored candidate list — start from two or three profiles of people they would hire, or from the experience they are looking for, then split every criterion into what the people search can filter, what only a scorecard can judge, and what is not observable at all, and run one query per population who could do the job. Use whenever someone asks: find me candidates for this role, source people for this job, build a candidate list from this JD or brief, find me more people like these profiles, who could fill this position, find senior engineers in Berlin with eight years experience, build a talent pool or sourcing pipeline, or source passive candidates. Outreach lands as drafts with one-click links that compose in the recruiter's own mailbox; it sends nothing. Do NOT use it to translate a sales ICP into filters (icp-matrix-builder), to build a list of buyers to sell to (build-prospect-list), to read job postings as a buying signal (hiring-radar), to find decision-makers at one named company (find-decision-makers-at-company), to track when your own contacts change jobs (track-champion-job-changes), or to write the job description itself.
Davide Grieco
Head of Growth at Clay
Webinar Followup Router
Route webinar and event registrants into follow-up branches on three exact field reads — attended versus no-show, the account's qualification tier, and whether the account is net-new, an open opportunity or an existing customer — then draft per-branch copy and attach the right sender and CC to each row. The from-line and the copy are decided by different axes: routing collapses onto account status and tier, while attendance only changes what the email says. Use whenever someone asks: follow up on my webinar, segment my event registrants, who should email each attendee, draft post-event outreach, split attendees and no-shows, route my livestream leads to the right rep, or write follow-up copy per segment. Bucketing is deterministic field reads, never an LLM guess, and a row missing an axis is held rather than defaulted. Do NOT use it for scoring a list you already have into tiers (score-inbound-leads), routing raw product signups (enrich-signup-users), deciding who at an account is a buyer (buyer-classification), cleaning an address list before send (clean-email-list), or writing cold outbound with no event to reference.
Davide Grieco
Head of Growth at Clay
Event Follow Up Router
Turn an event or webinar registrant export into a synced campaign plus a routed follow-up plan — reconcile every registrant against your CRM for free, write a campaign status for ALL of them including the ones nobody will contact, create records for the registrants your CRM has never seen, then qualify and route the rest. Use whenever someone asks: process my webinar registrants, sync my event list to Salesforce or HubSpot, set campaign member status after a webinar, add event leads to a campaign, follow up with event attendees and no-shows, who should we email after the livestream, route event leads to the right rep, segment attendees for outreach, or load event follow-up into Gong Engage, Outreach or Salesloft. The free path runs before the paid one and every CRM write is reviewable. Do NOT use it to score an inbound lead list into tiers (score-inbound-leads), to route raw product signups from an email address (enrich-signup-users), to decide whether a contact is a buyer for your product (buyer-classification), to screen an email list for deliverability (clean-email-list), or to build the invite list in the first place (build-prospect-list).
Davide Grieco
Head of Growth at Clay
Build Event Invite List
Turn one CRM campaign record for a first-party event — a customer dinner, a roadshow, an executive roundtable, your own conference — into a ranked invite list, per-bucket invite copy, and sequencer enrollment. Starts by asking which relationship the room is for (existing customers, open opportunities, net new, or a combination), which accounts are eligible, and which seniority, persona and city to target, then fills only that room. Holds owned accounts for rep approval instead of auto-sending. Use whenever someone asks: build the invite list for this event, who should we invite to the dinner, fill the room for our conference, who do we invite to this Salesforce campaign, pull an invite list for the roadshow, find CMOs in San Francisco for our dinner, draft invite copy and sequence it in Gong, help me fill 20 seats in New York. Do NOT use it for scoring or tiering a book of accounts you already have (account-tier-scoring, score-inbound-leads), building a prospect list from an ICP definition with no event attached (build-prospect-list), following up with people after an event has happened, or finding people at a single named company (find-decision-makers-at-company).
Luca Prando
GTM Ops at Clay
Prospect One Account
Turn one company domain into a ready-to-review outbound package: what your CRM already knows about the account (recent activity, past opportunities, an engagement level), what public third-party signals say about timing (hiring, funding, leadership changes), the 3-4 director-plus people who own the buying decision, verified work emails found through a multi-provider waterfall, and a personalized three-email sequence per contact. Drafts only - nothing is sent. Works whether or not the account exists in your CRM. Use whenever someone asks: prospect this account, prep outreach for company X, who should I contact at this domain and what do I say, build me cold emails for this target account, research plus emails for one company. Do NOT use it for: building or scoring a list of target accounts, running many accounts in bulk or on a schedule, finding emails for a contact list you already have, sending emails or enrolling anyone in a sequencer, or auditing CRM data quality.
Alex Lindahl
Creator in Residence at Clay
LinkedIn URL to Contact Card (to save in your contacts)
Use when the user pastes a LinkedIn profile URL (or asks for work email, mobile, and a contact/VCF card from LinkedIn) and you should enrich that person in Clay then generate a .vcf.
Lorcan O'Rourke
Solutions Engineer at Clay
Generate Personalized Gift
Pick one specific, buyable gift and write the note that goes with it, for each person on a list of LinkedIn profiles — by building (once) and running a Clay workflow that identifies the person, researches their public presence for genuine personal interests (not job skills) with Claygent, chooses a real product in your budget tied to one of those interests, finds a live product page, and drafts a short, warm message that names the interest. Use whenever someone asks: find a personalized gift for this prospect, what should we send these champions, gift ideas for my top accounts, thoughtful gifting for a deal, a send-a-gift touch in a sequence, or write a gift note for this person. Do NOT use it to write cold emails or openers with no gift, to research an account or company, to find someone's email or phone, or to buy, ship or send anything — it ends at a gift plan a person reviews. Every gift ships with its rationale, the research behind it, and whether its product link was actually confirmed.
Lorcan O'Rourke
Solutions Engineer at Clay
Prepare Job Application
For each company and role on a job seeker's list, find the open posting and the recruiter attached to it, rewrite the resume in that posting's own vocabulary without inventing any experience, and draft a short LinkedIn note to the recruiter — by building (once) and running a Clay workflow that finds active openings, complete with each posting's description, and finds the recruiters to contact — the one named on the posting, or talent-acquisition staff at the company when the posting names none — then running the author's two prompts in your agent on the results. Use whenever someone asks: find the recruiter for these roles, tailor my resume to this job, write a LinkedIn message to the recruiter, help me apply to these companies, prep my applications for this list, or who is hiring for X at these companies and how do I reach them. Do NOT use it to source candidates as a recruiter, to find anyone's email or phone number, to send messages or connection requests, to submit an application, or to write cold sales emails — it ends at a reviewed draft folder per role that a person sends.
Lorcan O'Rourke
Solutions Engineer at Clay
Find Recent Company Developments
Summarize what changed at a company inside a lookback window you choose — new leadership who started in that window, merger, acquisition and divestiture events, technology transformation programs, procurement notices and contract awards, and verified news items — each dated, sourced and standardized, by building (once) and running a Clay workflow that resolves the company from a LinkedIn URL or domain, finds new joiners, and runs the author's four Claygent research prompts verbatim. Use whenever someone asks: what's new at this account, brief me on this company before the call, recent developments at these companies, who joined their leadership recently, has this company done any M&A lately, any news on this account in the last quarter, or build me an account research brief. Do NOT use it for firmographics or headcount (enrich the company instead), for finding a contact's email or phone, for funding-round history as a number, for tracking a named person's job change, or for writing the outreach itself — it ends at a dated, sourced summary per company that a person reads.
Lorcan O'Rourke
Solutions Engineer at Clay
Alert Reps On Account Signals
Turn a rep's target-account list into Slack alerts — load the accounts into a Clay Audiences segment, watch that segment with three Clay Signals (news and fundraising, new leadership hires at C-suite, VP, director and head level, and job postings), and post one Slack message per event into a channel the rep names, mentioning the account owner. Built once per list as an ingest workflow, three signals and one alert workflow, then it runs unattended on the cadence you set. Use whenever someone asks: alert me when my accounts hire a VP, ping Slack when a target account raises money, watch my account list for news, tell me when these companies post jobs, set up account signals for my territory, or build a Slack alert on my named accounts. Do NOT use it to research one account right now (that is a lookback summary, not a watch), to track a named person's job change, to enrich or score the list, to write the outreach, or to alert on web or topic intent — it ends at a Slack message per event that a person acts on.
Tanvi Reddy
Product Marketing at Clay
Icp Outbound Campaign
Build an outbound campaign from your ideal customer profile: interview you for the ICP (who the buyer is, which companies, where, how many), turn it into a Clay people search you confirm in plain words, widen in declared tiers only if the strict ICP cannot reach your target, strip titles that match but never buy, keep a set number of leads per company, find verified work emails, optionally enrich any extra data point you want to personalize on (recent posts, company news, a funding round, anything Clay can find) using the best enrichment for it, save the kept leads to Clay Audiences as their own segment, and draft a two-email (optionally three) Clay Sequencer campaign around your offer. Use whenever someone asks: find leads in my ICP, build an outbound campaign, get me 200 VPs of Sales with emails, find CISOs to email, build a prospect list and a sequence, personalize outbound on recent funding or posts, or turn my ICP into a lead list. Do NOT use it to score or tier a list you already have, to enrich an existing CRM export, to find companies rather than people, to send or launch a campaign, or to write replies to people who answered.