Maja Voje
Founder at Growth Lab
Personalize outboundLive
Value First Cold Email
Write value-first B2B cold email for a prospect list, with every first line built on a why-now
signal that was checked, not guessed. It looks up real signals through Clay (a new role, hiring
in a named department, a recent funding round, company news on a named topic), keeps only the
ones that match the right company and fall inside a stated window, then writes each first touch
with the R.E.P.L.Y. framework (Relevance, Empathy, Payoff, Low-friction ask, You-focused) so the
reader gets something useful even if they never reply, plus a 4-touch follow-up stack per
persona and signal. Use whenever someone asks: write cold emails for this prospect list,
personalize outbound with real signals, find a reason to reach out to these accounts, write
first lines from funding or hiring news, build an email sequence for this persona, or our reply
rate is low, help fix these emails. Do NOT use it to build or source the prospect list, to find
or verify email addresses, to score or tier accounts, to send email or enroll anyone in a
sequence, or to write LinkedIn messages.
