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ResearchSkill

Alpha Copy

Alpha Copy turns a verified company change into an evidence-backed outreach email built from your own offer, ICP, CTA, greeting and signature.

Josh Whitfield
Josh Whitfield

Founder at Content Marketing Media

About this Skill

When to use it

Use this Skill when you want a personalized outreach email built from a real company change rather than a generic pitch, using your own offer, ICP, CTA, greeting and signature. It researches a defensible signal, checks the evidence against your offer, and drafts the email, or asks for a missing offer before writing anything. Avoid using it for treating a label field as proof that a source is really connected.

What it delivers

You get a scored email draft and a matching evidence card showing the exact change, source and reasoning behind the pitch. When the evidence is thin or contradictory, the run returns a research task instead of a fabricated pitch.

SKILL.md preview

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How someone would prompt this

Using our offer for Clay workflow implementation and our ICP of B2B software companies selling to revenue teams, write a signal-based outreach email for acme.com based on their latest public announcement.

Inputs & outputs

What someone provides before the Skill runs, and the reviewable artifacts it returns.

Inputs

  • 01Offer and ideal customer
    • Plain-English offer sentence used in every email
    • ideal customer profile with must-haves and exclusions
    • advanced users may submit a structured offer object instead
  • 02Writing controls
    • Exact call-to-action wording, or leave blank for a suggested question
    • greeting and signature text with name tokens
    • sender name and recipient details
  • 03Target company and source
    • Company domain to research, one per run
    • manual test, audience segment, or contact table as the source
    • batch and record IDs kept for tracking
  • 04Evidence and comparison mode
    • Choose automatic or before/after comparison with an optional cutoff
    • supply your own evidence or let Claygent research fresh pages
  • 05Quality thresholds
    • Set an optional score threshold, event age limit, and word limit
    • choose whether to require a verified shift
  • 06Workspace and connections
    • Clay workspace to install into
    • optional Exa key for automatic historical fetching
    • requested run size and spend limit

Outputs

  • 01Draft and verdictGet a ready-to-review email draft with its score and pass or hold verdict, so you know whether it needs more work before sending.
  • 02Evidence cardGet the source link, quoted change, and reasoning behind the pitch so you can verify the claim before sending.

Representative output

Draft and verdict

Target
Northstar Example Software.
Observation
a verified announcement introduces an enterprise account plan.
Offer
We implement Clay workflows that research those account signals and qualify them against your enterprise criteria before outreach.
ICP
B2B software with a sales-assisted motion.
Score
illustrative 75.0.
State
DRAFT_READY_FOR_REVIEW.

Evidence card

The evidence card retains the announcement URL, event date, quotation, commercial hypothesis, selected service, score components and reviewer critique. No email address is required. If the company did not actually announce the plan, the draft must not pass.

How the Skill runs

Follow the steps in order. Each row includes the full instruction.

01
Set the messaging brief

You provide the offer, ICP, CTA, greeting and signature, and a missing offer pauses drafting until you supply one.

Step
02
Build the workflow in Clay

Clay creates the research, scoring and drafting steps as a workflow in your workspace, without running or publishing it yet.

Step
03
Connect your source

Choose a manual test, an audience segment, or a contact table, and the run stops and waits for your approval before writing the connection.

Step
04
Run a limited test

Run one record to check credits and results, and the run stops and waits for your approval before spending more or activating broader runs.

Step
05
Score the evidence

A separate review checks the evidence for accuracy, relevance and timing, and weak or contradictory evidence holds the draft regardless of score.

Output
06
Deliver draft or research task

You get either a ready-to-review draft, a draft needing revision, or a research task if evidence was too thin, and every result stays unsent.

Agent

Connections required

No connections listed.

Install Clay and run it

Sign in once, install the Skill, then run the prompt.

  1. 1Install ClayUse the connector or official plugin in your coding-agent environment.
  2. 2Sign up or log inAuthorize Clay access and return when the connection is ready.
  3. 3Install the SkillRun the one-line install command from the Add this Skill card.
  4. 4Run the SkillPaste the example prompt and review the result.

Version history

Version 2From submitted SKILL.mdCurrent

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