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Demand Gen Workflows & AI Skills

Clay workflows for demand gen teams: build target audiences, enrich inbound, personalize campaigns, and turn events and webinars into pipeline. Compare the listed Skills by their inputs, expected outputs, and required tools. Open a Skill to review its workflow and example results before choosing one for your team. Use the filters below to narrow the collection to your needs.

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2 Skills

Showing 1–2 of 2 skills

Davide Grieco

Davide Grieco

Head of Growth at Clay

Clay

Event Follow Up Router

The event-follow-up-router transforms an event or webinar registrant export into a synchronized campaign and a routed follow-up plan.

Davide Grieco

Davide Grieco

Head of Growth at Clay

Clay

Webinar Followup Router

The webinar-followup-router skill efficiently routes webinar and event registrants into tailored follow-up branches based on attendance, account qualification tier, and account status.