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Lead Scoring & Qualification Workflows

Score and qualify leads against your ICP automatically. Clay workflows combine enrichment, signals, and AI to tier accounts and route the best ones. Compare the listed Skills by their inputs, expected outputs, and required tools. Open a Skill to review its workflow and example results before choosing one for your team. Use the filters below to narrow the collection to your needs.

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3 Skills

Showing 1–3 of 3 skills

Sung Jo

Sung Jo

SEO/AEO Lead at Clay

Clay

Account Tiering Workflow

The Account Tiering Workflow automates the scoring and tiering of accounts as they enter a specified audience in Clay, enriching their data and writing the results back to the account record without human intervention.

Davide Grieco

Davide Grieco

Head of Growth at Clay

Clay

Event Follow Up Router

The event-follow-up-router transforms an event or webinar registrant export into a synchronized campaign and a routed follow-up plan.

Davide Grieco

Davide Grieco

Head of Growth at Clay

Clay

Webinar Followup Router

The webinar-followup-router skill efficiently routes webinar and event registrants into tailored follow-up branches based on attendance, account qualification tier, and account status.