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Campaign Workflows for GTM & Demand Gen

Launch targeted GTM campaigns faster. Clay workflows build audiences, enrich data, and personalize messaging across email, ads, and events. Compare the listed Skills by their inputs, expected outputs, and required tools. Open a Skill to review its workflow and example results before choosing one for your team. Use the filters below to narrow the collection to your needs.

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6 Skills

Showing 1–6 of 6 skills

Tanvi Reddy

Tanvi Reddy

Product Marketing at Clay

Clay

Icp Outbound Campaign

Turns your ideal customer profile into a verified lead list saved in Clay Audiences and a drafted outbound email sequence, without sending or launching anything.

Eric Nowoslawski

Eric Nowoslawski

Founder at Growth Engine X

Growth Engine X

Campaign Angle Finder

Fills three sender-defined bullet slots with company-specific details to build a three-idea cold email, without picking topics or writing extra bullets.

Matteo Fois

Matteo Fois

Co-Founder at Kinetyca

Kinetyca

Kill Or Keep

Judges every live outbound campaign against pre-set reply-rate thresholds and returns a kill, scale, or keep verdict for each one.

Josh Whitfield

Josh Whitfield

Founder at Content Marketing Media

Content Marketing Media

Alpha Campaign

Builds a Clay workflow that sources up to 100 people from your audience brief, qualifies them, finds and verifies their work email, and writes an evidence-backed outreach draft for each one.

Davide Grieco

Davide Grieco

Head of Growth at Clay

Clay

Build Event Invite List

The Build Event Invite List Skill transforms a CRM campaign record for an event into a ranked invite list, tailored invite copy, and sequencer enrollment.

Davide Grieco

Davide Grieco

Head of Growth at Clay

Clay

Event Follow Up Router

The event-follow-up-router transforms an event or webinar registrant export into a synchronized campaign and a routed follow-up plan.